Last week I blogged about Real Estate Marketing 101 – the first three steps that should be part of any good marketing plan. As you know, this plan is your “bible,” the document that guides you, keeping your decisions on track with your larger strategic goals. It’s the document that will make it easy to project a consistent brand in every media. It will make integrating your strategy online and offline a smooth, effective process.
The fourth step in creating your marketing plan is to choose your marketing media and develop your messages. “How?” you ask. Read on. . .
Step 4: Choose your marketing media and develop your messages
Now it’s time to put the rubber to the road, your nose to the grindstone, your money where your mouth is. You’re going to create your marketing campaign, based on your answers to the questions in steps 1-3. If your budget allows, […]
Original post by Molly Castelazo and software by Elliott Back
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