It’s cliche time. “If you want to get rich, pick a niche.” Yes, this is said all of the time, but few real estate investors truly know how to niche down their marketing.
First of all, the more specific your marketing, the better your results will be. For example, if I send you a letter that says I’m looking to buy houses in Virginia, that’s not too specific because I’m talking about an entire state.
What about if I send you a letter that says I’m looking to buy houses in Stafford, VA? That’s better, but we can even go more specific than that. How about a letter that says I’m looking to buy houses in the Black Hills subdivision. And what’s the most specific way of all? Sending a letter that says I would like to buy your house at 123 Main Street, Stafford, VA 22222.
Now before you start mailing highly […]
Original post by Jason Hanson and software by Elliott Back
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